• Clear vision for products and services
  • Maximize business value by responding flexibly to change
  • Strategic Thinking and Passion
The product owner plays an important role in guiding the project and ensuring its success.

In order to achieve fast releases of marketable products, it is essential to have a product owner. First, what is the difference between a Product Owner and a Scrum Master?

Both have the same goal of adding value to project management, but with different responsibilities. The Scrum Master concentrates on the team and its operations, while the Product Owner thinks about the project from the customer’s perspective.

The Product Owner works with many stakeholders to understand the vision and help the team realize it.

They are also responsible for managing stakeholder requests and feedback, but in many cases the product owner must say “no.” Because time and budget are always limited, the team cannot implement every idea or feedback that stakeholders have. Therefore, the product owner must have a clear vision, prioritize, and lead the team correctly.

Let’s understand the responsibilities of the product owner and learn tips to help you succeed.

Joe Justice has taught Scrum at major global companies and educational institutions in more than 20 countries around the world.

In Japan, companies such as Toyota Motor Corporation, Rakuten Group, Toshiba Group, NTT Group, and Mercari have also participated in training.Based on this experience, we are training ScrumProduct Owners  to further promote the adoption of Agile Scrum in Japan.

  • Have a clear vision of the product or service
  • Flexibility to adapt to change and maximize business value
  • Have strategic thinking and passion

    If you are interested in becoming such a Scrum Product Owner, please let me help you a little. I will be happy to teach you how to put the Scrum skills I have developed into practice in my Certified Scrum Product Owner class.

JoeJustice direct lectures

  • Questions Welcome!
In Joe's "Certified Scrum Master" class, he also answers various questions from the students.
Scrum is rapidly being adopted in Japan, and we will be happy to answer questions and concerns that come from the actual works such as the following;

I am wondering how to find a balance between agile development and quality.
I would like to market in quickly, but I am also concerned about the risk of glitches.

If I want to break a task into smaller story points, what is an acceptable amount of time to spend on this?
When I have a large PBI that does not fit in one sprint and it is difficult to divide it in terms of user stories, should I forcefully divide it by dividing the PBI by tasks, etc.?


Joe will reply in real time with clear answers that can be applied to the field!

Students can bring that back to their own work, which accelerates the speed of growth of the team.

  • Coordination of multi-team and large scale projects
  • Quick and effective decision-making strategies
  • Agile Contracts
  • Vision Strategy
  • Seven key personas
  • How to create a user story
  • Importance of estimating and prioritizing value
  • Release Plan
  • How to split backlog items
  • How to build up a backlog through refinement

  • This is an online class that utilizes Zoom.

    Teams will be formed in breakout rooms, and students will be invited to participate in a workshop-style lecture.

    Students will learn through experiences by practicing Scrum in teams using a virtual board created in Miro.

  • CSPO certification

    This seminar includes all curriculum required for certification.

    Upon completion of the 2-day training, the trainer will recommend and the Scrum Alliance will grant certification.

    The course fee includes Scrum Alliance certification. *Unlike CSM, there is no test.

An introductory course for those closest to the “business side” of the project.
Learn about the Scrum framework and understand the embodiment of the product vision.